Hello, I’m a creative producer and brand strategist based in Umbria, Italy. I turn research into positioning, and positioning into work that ships, for brands, studios and creators.
EN/IT/RU
Umbria, IT
Hello, I’m a creative producer and brand strategist based in Umbria, Italy. I turn research into positioning, and positioning into work that ships, for brands, studios and creators.
Strategy, production and digital product under one roof: I find what makes a brand matter, run the production that brings it to life, and build the digital products around it.
For creators who already have an audience and want to turn it into a real brand and a business.
End-to-end creative production for Italian and international clients: brand research, positioning, strategy and execution across branding and social media.
Research, funnels, service, product and content strategy for creators and founders, including Hanna Gets Hired (130K+ audience) and Leyla Nees.
Ran the full production team: weekly goals, resourcing and assignments. Led presales, upsells and objection handling across 100+ startup clients, including the Y Combinator portfolio. Shaped client strategy through ICP research, A/B testing and UVP definition, with quality oversight across branding and marketing work.
Usability research and testing, UX/UI design, strategic design direction and dev team grooming.
Original benchmarking, usability research and testing, client proposals and copywriting.
UX/UI design and development of the main product and its marketing assets.
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